Koin Making campus food ordering easier with Firebase

I redesigned how students find local restaurants and browse menus on Koin, making it easier to choose what to eat and place an order by phone.

Koin project overview

Finding food took too much effort

Restaurant information was available, but students still struggled to find what they wanted and place an order.

Finding food took too much effort
Finding food took too much effort

Measure the time it takes to order

My hypothesis was that helping students find the right information sooner would reduce ordering time. I chose task completion time as the key measure.

Measure the time it takes to order
Measure the time it takes to order

Learning from delivery apps

I reviewed ordering flows in delivery apps to identify useful patterns and opportunities to improve Koin’s experience.

Learning from delivery apps
Learning from delivery apps

Two ways to find a meal

I designed for two needs: finding a specific restaurant and browsing menus before deciding what to eat.

Find a restaurant directly

I added a dedicated search flow with real-time results for students who already knew which restaurant they wanted.

Find a restaurant directly
Find a restaurant directly

Make browsing easier

Collapsible menu sections and recommendations for restaurants in the same category helped students explore their options with less effort.

Make browsing easier
Make browsing easier

Menus students can zoom in on

I collected restaurant flyers and made them available as zoomable images so students could scan the menus and read the details.

Menus students can zoom in on
Menus students can zoom in on

Show which restaurants are open

Restaurants that had not opened yet were labeled accordingly and moved lower in the list, reducing unnecessary visits to their detail pages.

Show which restaurants are open
Show which restaurants are open

Keep the call button within reach

I fixed the call button to the bottom of the screen so students could order after reading a menu without scrolling back up.

Keep the call button within reach
Keep the call button within reach

Five improvements shipped

The updated app brought together restaurant search, recommendations, zoomable flyers, opening status, and a fixed call button.

Five improvements shipped
Five improvements shipped

Ordering time reduced by about 44%

A comparison of task completion times before and after the redesign showed an approximately 44% reduction in the time needed to order food, supporting the original hypothesis.

Ordering time reduced by about 44%
Ordering time reduced by about 44%