Together — Sharing concentrated household work through empathy

Awareness of fair sharing had grown, but behavior still lagged and family conflict continued.

In unequal households, chores were framed as helping one person rather than shared ownership, with little lasting motivation.

Households with fairer sharing were more likely to assign work by ability and give each person clear ownership.

The strongest insight was the importance of understanding and empathizing with each family member's situation.

Two personas and problem scenarios translated different needs into the service concept.

Clear roles, visible progress, and family encouragement create responsibility and ongoing motivation.

The structure was simplified around essential features so all ages and levels of digital familiarity could participate.

Any family member can add and assign a task, complete it with a simple gesture, and leave an encouraging comment.

Charts make shared progress visible, support role coordination, and let families invite members by link.

Task and comment notifications sit alongside profile and preference controls.

Push notifications and widgets maintain awareness and a sense of shared responsibility beyond the app.

Interview participants responded that the concept could meaningfully reduce workload and motivation problems.